Corporate Social Responsibility (CSR), and Marketing Strategy
- Integration of the Corporate Social Responsibility strategy into the company’s marketing strategy.
- Definition and management of CSR actions at an environmental, social-economical and cultural level. These CSR actions define the company’s internal and external commitment and policies in the area of CSR.
- Management of CSR actions that impact different stakeholders’ attitudes: suppliers, employees, public institutions, clients, shareholders, community…; and the customer’s behavior.
- Corporate communication strategy aimed to build brand awareness within the company’s stakeholders and position the brand as socially responsible at a national / international level.
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